Before and After Teardown: Measurable Website Changes
A teardown of common website problems and the measurable changes that fix them. Real examples of speed, clarity, and conversion improvements.
Posts tagged “conversion”
What is the conversion tag? The conversion tag collects 6 articles from Bradley Matera's portfolio covering conversion-related topics in web development, cloud engineering, and AI. Each article includes real project examples, code snippets, and verification steps — not generic tutorials.
6 articles spanning 23.0–23.0. Written by Bradley Matera, a web developer in Durand, Illinois, serving Northwest Illinois with website design, SEO, and full-stack development. Last updated 23.07.2026.
What you'll find in these articles
These 6 articles cover conversion-related topics from a practical, hands-on perspective. Each piece is based on real projects, experiments, or problems I solved — not theoretical overviews. You'll find code examples, before-and-after comparisons, and specific tools or techniques that worked in practice.
Articles in this tag
The following 6 articles are tagged “conversion”:
| Title | Date | Read time |
|---|---|---|
| Before and After Teardown: Measurable Website Changes | 23.07.2026 | 8 min |
| Contact Form Friction Checklist for Small Businesses | 23.07.2026 | 9 min |
| What Belongs Above the Fold on a Small Business Website | 23.07.2026 | 8 min |
| Why Visitors Leave a Local Business Website | 23.07.2026 | 9 min |
| How to Measure Calls, Forms, and Direction Requests | 23.07.2026 | 10 min |
| Where to Place Reviews and Testimonials on Your Website | 23.07.2026 | 11 min |
Contact Form Friction Checklist for Small Businesses
A practical checklist to reduce contact form friction. Fewer fields, clear labels, mobile-friendly inputs, and no unnecessary steps.
What Belongs Above the Fold on a Small Business Website
What your website needs in the first screen: clear offer, who it is for, where you work, what it costs, and what to do next.
Why Visitors Leave a Local Business Website
The top reasons visitors bounce from local business websites and how to fix them. Speed, clarity, mobile, contact, and trust signals.
How to Measure Calls, Forms, and Direction Requests
Practical guide to tracking the local search actions that matter: phone calls, form submissions, and direction requests.
Where to Place Reviews and Testimonials on Your Website
Where reviews and testimonials work hardest on a small business website. Homepage, service pages, contact page, and dedicated proof page.
Key takeaways from these 6 articles
- Each conversion article is written from direct experience — building, debugging, or researching real projects.
- Code examples are tested and verified before publishing, with links to source where available.
- Articles are dated and updated when tools or best practices change — check the article date for context.
- Questions or corrections? Contact Bradley — I respond to reader questions.
Explore related tags
Looking for more topics? Browse all tags or visit the blog index for the full archive.